How to Automate Amazon Reports Using AI and Make.com

Amazon sellers spend hours manually generating and analyzing reports—whether it’s tracking sales, monitoring inventory, or optimizing PPC campaigns. But what if you could automate these processes and save 5-10 hours per week?

Simple Make.com workflow with AI

The rule of thumb: If you do something 3x, check if automation makes sense.

With AI and Make.com, you can streamline repetitive tasks, reduce errors, and focus on growing your business instead of drowning in spreadsheets. Let’s dive into how you can set up automated workflows for your Amazon reports.

Step 1: Identify Reports That Should Be Automated

First, determine which reports you frequently generate and analyze. Here are some key Amazon reports that benefit from automation:

1. Business Performance Reports

• Sales & Traffic Reports (Sessions, conversion rates, sales trends)

• Customer Feedback & Reviews (New reviews, ratings changes, sentiment analysis)

2. Advertising Performance Reports

• PPC Performance Data (ACoS, ROAS, keyword rankings, bid adjustments)

• Search Term Reports (Identify new profitable keywords, remove unprofitable ones)

3. Inventory & Fulfillment Reports

• Stock Levels & Reorder Alerts (Avoid stockouts or overstocking)

• FBA Inventory Age Reports (Identify slow-moving inventory, optimize storage fees)

Time Savings: Manually pulling these reports takes 10-20 minutes per report. If you do this daily, automation can save 5-10 hours per week.

Step 2: Connect Amazon to Make.com

Make.com (formerly Integromat) is a no-code automation tool that connects Amazon Seller Central with apps like Google Sheets, Slack, or even AI tools. Here’s how to set it up:

1. Create a Make.com Account

• Sign up at Make.com

• Connect your Amazon Seller Central account via API

2. Select a Trigger (When to Fetch Reports)

Make.com allows you to schedule or trigger workflows based on events. Some options include:

• Daily scheduled pull (e.g., every morning at 8 AM)

• Event-based triggers (e.g., when inventory reaches a critical level)

3. Define the Action (What to Do with the Report)

Once the report is pulled, you can:

• Send data to Google Sheets for tracking

• Email a summary report to yourself or your team

• Post a Slack notification with key metrics

Step 3: Process Data with AI for Insights

Automation isn’t just about collecting data—it’s about making it actionable. Here’s how AI enhances reporting:

1. AI-Powered Data Summarization

• Instead of scrolling through raw reports, AI can summarize key insights.

• Example prompt for ChatGPT:

  
  

  "Analyze this Amazon PPC report and highlight underperforming keywords with high spend but low conversions."

2. Automate Decision-Making with AI

• For PPC: AI can flag keywords that need bid adjustments.

• For Inventory: AI can forecast when to reorder based on sales trends.

Time Savings: AI can reduce manual data analysis time by 50-70%, freeing up 3-5 hours per week.

Step 4: Automate Report Delivery to Your Preferred Platform

Once reports are generated and analyzed, deliver insights efficiently:

1. Google Sheets (for tracking)

• Auto-update a spreadsheet daily with key metrics.

2. Slack Alerts (for instant updates)

• Example: "🚨 Low inventory alert! SKU XYZ has only 20 units left. Time to reorder!"

3. Email Summaries (for quick reviews)

• Send a daily/weekly email with top insights (e.g., sales trends, PPC performance changes).

Common Pitfalls & Best Practices

1. Avoid Data Integration Errors

• Always test workflows before full automation.

• Use logs to track failures and troubleshoot issues.

2. Ensure API Stability

• Some Amazon API limits apply; schedule reports accordingly.

3. Regularly Optimize Workflows

• Review automated reports monthly to ensure accuracy and relevance.

Conclusion: Unlock the Power of Automation

Automating Amazon reports with AI and Make.com is a game-changer. Sellers who automate can:

✅ Save 5-10 hours per week

✅ Reduce manual errors

✅ Make faster, data-driven decisions

🚀 Now it’s your turn! Identify 1-2 reports to automate this week, set up your first workflow on Make.com, and start freeing up your time for real growth.